Gordon Brown is no Tony Blair. And he never will be.
Blair’s likely successor, that grim tyrant of the Treasury Gordon Brown, from all evidence so far, does not possess this quality. His speech was thoroughly unremarkable and it was not remotely surprising that its contents was totally eclipsed by Cherie Blair’s reported indiscrete squawks from the sidelines. The leitmotif of Brown's address was something about “empowering communities”. I ask you this: have you ever heard anyone use the word “empowering” without reading it off a piece of paper and/or power point projection? At best it’s a bland, technocratic piece of jargon that is attempting to seem both populist and progressive at the same time. At worst, the term “empowering communities” evokes images of the harrowing final scenes of the Wicker Man, with Edward Woodward pleading for his life before the fanatically swaying inhabitants of Summer Isle.
Brown’s other “big idea” emerged this week: to transfer control of the National Health Service to a board of directors from the department of health, similar to his removal of the Bank of England in 1997 from political control. This would seem to be at odds with the meaning of “empowering communities”, in so far as it has a meaning, since it would involve taking control for the NHS away from the elected representatives of society to an appointed panel of pinstriped bigwigs. Admittedly, the independence of the Bank of England was a good move, but as Daniel Finkelstein pointed out in the Times earlier this week, the central bank and the NHS are very different beasts. One is an expert, pointy-headed monetary policy setter that people only really hear about once a month, while the other is a vast, sprawling organisation, employing tens of thousands, costing billions of pounds to run and interacts with the public in hundreds of ways every day. Giving the two identical management structures strikes me as flawed an idea as running an oil rig and a ballet company in the same way. One size does not necessarily fit all. Lastly on this point, he’s already had the board idea, ten years ago. It gives the impression that he’s only got one idea. Enough with the boards. Move on. Let it go.
The lacklustre, slightly aspheric nature of Brown’s policy making could be a product of his working style. Blair has often been criticised for trying to be all things to all men, for paying too much heed to the tabloids and for slavishly following the opinion polls. Brown on the other hand, is said to formulate his ideas by shutting himself off with eight like-minded technocrats, nerdishly assembling his pet projects, in almost total isolation of other cabinet members. The policies resulting from this process therefore have the popular relevance and resonance of a matchstick model of Winchester Cathedral. However intricate and time-consuming they may have been to create, their significance only seems to be recognised by the maker.
This may help explain Brown’s failure to inspire a focus-group conducted by the BBC’s Newsnight earlier this week. At first he was the only one of the potential candidates whose face was recognised by the audience. The other, if I recall correctly, were John Reid, Alan Johnson, Alan Milburn, David Miliband and that Left-wing guy whose only running for the hell of it. However, excerpts from his speeches and interviews saw Brown’s initial albeit tepid support evaporate almost entirely, especially when he was contrasted with the increasingly impressive John Reid. Brown, who has been consistently upstaged by Blair for over ten years, was overshadowed by Reid in less than fifteen minutes. This impression has been strengthened by Reid’s hard-hitting speech on the last day of the conference.
Perhaps this is not altogether unusual. Reid is home secretary and as such, if he plays his cards right he is guaranteed a high profile, simply because the job description - locking people up and kicking people out - is more sensational and tabloid-friendly than the work of the treasury. Nevertheless, what should be more unsettling from Brown’s point of view is the fact that the public, and certainly the Newsnight focus group, overlook in Reid his Scottishness and relatively advanced age while holding these attributes against Brown, who is still widely regarded as a dour and forbidding Scots git. The Chancellor just cannot seem to talk these things away. The public struggles to warm to him and has unmoveable reservations about him.
I am not denying that Brown has been an effective Chancellor of the Exchequer. But in political terms, he’s a character actor not a romantic lead. He couldn’t open a picture, so to speak. The problem is, in David Cameron, the Tories have found someone who just could.
